BRIEF
The goal of this project is to create captivating and innovative can designs for the new brand Yuzu's upcoming line of cider beverages.
This launch will encompass three distinct flavors, including the flagship Yuzu Original flavor, along with two additional flavors selected by you. The target demographic are individuals aged 20 to 30 and the key focus of the design is to express youthfulness, vibrancy, and freshness.
PROCESS
I started out by creating my can design in Figma. For the brand's logo, I chose the playful Berkshire Swash font. Its lively design perfectly aligns with the brand's identity and adds a touch of fun. To ensure clear and modern design for the remaining text, I went with the Jost font.
For the Yuzu Original flavor, I chose a white color. This clean and neutral shade represents its status as the original variety. The intention is to maintain a sense of purity and authenticity.
I chose to make the additional flavors colorful so you can easily tell them apart from the Yuzu Original. Cherry got a pink color, like it's sweet taste while Watermelon got a green color, showing off its refreshing flavor.
The illustrations of fruits in the design were created using Illustrator. I included these bright and enjoyable illustrations to make the design more playful and to help show the taste of the drink better.
I decided to model a 3D can in Blender instead of using a mockup for my deisgn. By doing so, I made a can that matched what I imagined since i got control over every shape and contour of it, while also getting better at 3D modelling.
RESULT
